Whenever someone asks me to review a book, I place everything on hold and start reading. When Make Your Content PREsell (MYCPS) by Ken Evoy, was launched it was no different.
You are greeted with the following on page 2: "This book is dedicated to those who realise the power of words and who want to learn how to use them." And that is the essence of this ebook.
The ebook is promoted as a book to learn how to write effectively for websites, but I can confidently say that the advice in this 159-page ebook can help anyone to communicate better. Certainly, the contents DOES explain how to write effectively for the web.
Don't be misled by the title, because you actually get more than just how to write effectively. There are basics on knowing your customer, web page layout basics, with examples, and further communication advice. The essential basics of grammar are also covered.
You have actual examples of PREselling from real websites, with notes on the content.
On page 61 you are offered the following advice: "Important point... Your voice must be genuine and "all you." Combine this with your passion and knowledge of your theme -- do that and your content pages will almost write themselves. Your site becomes an extension of yourself!"
You also have guidelines on how to structure your web page content.
A really great section in Make Your Content PREsell is the actual examples from sites. This section alone is extremely valuable.
I can honestly say that this ebook is suitable for both the newbie, and the veteran. There are nuggets of value for the veteran, and certainly there are boulders of advice for the newbie.
This is not a book I will be reading only once (or twice), but will re-visit it constantly.
Click here to get your copy of Make Your Content PREsell!
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