The web is a communication medium. Let's be more precise...
The web is a TEXT communication medium.
For the next 10 years (at least), text will remain THE way to communicate. During that time, you will make or break your business success, your very life possibly.
SIDEBAR --------------------
Yes, the web is a TEXT communication medium. "Text rules", and it will rule for at least 10 more years. Sure, high-speed access has finally reached the 50% mark. But, as I predicted years ago, it's taken much longer than anyone else was projecting. Now...
It will accelerate. And as the developed world becomes more and more of a 24 x 7 high-speed world, visual technologies will become more important (an interesting challenge for today's search engines.
But nver, never, NEVER forget...
The Internet is not Microsoft or AOL or CNN. It's not the Fortune 500, at all.
So what is the "real Internet"?
It's the millions of small business people, the countless "islands of expertise".
It's you.
Together, the tens of millions of small business people provide the web with the diversity that makes it such a beautiful, rich experience.
Sure, CNN will be full-video in 5 years. But I can already watch TV!
Sure, the "BIGCOs" of the world are moving their current business online, and will become progressively more visually oriented. But that reduces the Net to a more efficient catalog or a faster way to do business.
Small business people will remain the backbone, the real reason for the Net to even exist. And that Internet will stay text-based for at least 10 years, likely much longer.
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Phew, glad I got that off my chest. Now, where was I? Oh yes, the web is a TEXT communication medium. However...
Somewhere along the way, we have become obsessed with everything except how to write that TEXT. I can't overemphasize its supreme importance. Anyone who communicates on teh NEt, even if it's only via e-mail, needs this book. (It is the "#1 must reading" for our support staff.)
In truth, it's not only for online marketers...
Everyone needs this book. Everyone.
If you don't insist that your children read this book, you're doing them a disservice.
Make Your Content PREsell shows you step by step, clearly...
- how to write to communicate
- how develop your own "voice" with flair and substance
- how to spin your site/business/self into a unique position
- how to honestly convince people to trust and like you
No other book in the world shows you how to do this. We live in a world where communication is the #1 skill set of value. Without that skill, you're doomed.
That is why this book is so important.
MYCPS!... The ONLY Book of Its Kind
Make Your Content PREsell! (MYCPS!) is the only book of its kind. There are, of course, hundreds of books that teach you how to write, the classic being...
"The Elements of Style"
by William Strunk Jr
Only two problems with these "general writing" books...
- They are so dry as to be almost unreadable. Medical textbooks are easier to read! ;o)
- They have almost nothing to do with the real world.
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There is a certain irony about these books. After all, if they were truly written well, they'd communicate far more effectively.
After all, that is the point of writing.
SIDEBAR --------------------
Besides all the books on "general writing", there must be thousands more on how to write "sales copy". And that's great, if you have something to sell. Even then, the power of C-T-P-M has established that selling comes after PREselling...
Even if you are a writing wizard, you will certainly pick up at least one good idea, tip or technique with regard to this important communication medium.
ctpm.sitsell.com/eazigoal.html
Click here for details of Make Your Content PREsell!
You can continue through life as you are, or you can take charge, and get what you want. eaziGOAL contains practical goal setting tools to enable you to reach your goal.
Get the details now
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