By Ken Evoy
Anguilla is an island in the Caribbean.
Anguilla has also become a metaphor...
1) Every body of knowledge is "an island." Mark Liron is
an expert in the "island of XP." Elad Shippony masters the
"island of children's birthday parties." Others know a lot
about RC cars. And on it goes.
Whatever YOU know about, apply C-T-P (and then "M")...
http://ctpm.sitesell.com/eazigoal.html
2) Nori followed CTPM. Now, she's a mini-celebrity in
Anguilla. Yes, literally.
Restaurant owners refuse payment. Her favorite clothing
store gives her clothes! She was interviewed by the big
local TV talk show. Tourists point at her. One even asked
for her autograph! I was amazed... she was shy, but you
could also tell she was pleased.
Yes, I'm bragging a touch...
But think about this. Isn't this what Marc Liron does with
his site? Or what Marney Makridakis does with her site,
ArtellaWordsAndArt.com? It's all about becoming a celebrity
on your own island... your island of knowledge.
3) Do CTPM and you will have successfully built your...
"Brand of One."
Remember, *YOU* have no brand. Amazon has a brand. Google
has a brand. YOU must build one. And there is only one way
to build your "Brand of One."
CTPM.
THAT is what builds the core for a long-term, ever-growing
business with sustainable profits and true equity.
4) In your "REAL world physical island" that I'll call your
neighborhood, you have a baker, barber, tailer and grocer.
Each builds a relationship with you through a pleasant
hello, good value, and a smile with the "have a good day."
It's called building a relationship with your customer.
PREselling is the online version of relationship-building.
Nori, Marc, Jim and Fiona, and Dr. Burch all build
relationships by PREselling. Did you know that Dr. Burch's
new customers will travel 50 kilometers to see him? Before
his site, all his clients came from within a 10 km radius.
THAT is the power of PREselling.
People WANT to do business with you.
Go to it. The world is your oyster, just waiting for you
to capitalize upon "your Anguilla."
Click here to find your passion
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